WELCOME TO FREYA!

We have been offering premium hair services with a laid-back atmosphere in the heart of Milwaukee’s Bayview neighborhood since 2007. Our stylists specialize in cutting and coloring all textures of hair, and most are Deva Curl certified.

Known for our quality of salon services and friendly staff, we focus on the growth and education of our stylists. We enjoy working with your natural texture, not against it, whether your strands are stick straight or super curly. Freya is a Deva Curl and Green Circle certified salon. 

414.747.9712
FreyaSalonDesk@gmail.com

2318 S. Kinnickinnic Ave.
Milwaukee, WI  53207

By Appointment Only

Tuesday - Friday - 10am - 8pm
Saturday - 9am to 5pm


*24 hours notice is required for all cancellations. Please review our policies here.

What to expect when you visit:

  • Masks are optional.

  • Please, no extra children/guests unless they are also receiving a service with us.

First time here? Let us show you around.

Trying a new salon can be intimidating, so here’s everything you need to know!

 

What should I book?

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Color

Let’s talk about it!

Color trends have gotten so much more complicated in the last few years, and so a Consultation is required for all new color clients. The easiest way to do this is to book a haircut first! You can talk about your color ideas with your stylist while they cut, and come up with a game plan for your color.

Don’t need a haircut? We also offer complimentary 15 minute Color Consultation appointments, to ensure that you and your stylist are on the same page and that your color appointment is booked for the right amount of time.

 

Haircut

Wavy/Straight - Go with a traditional Haircut. Clocking in at around 60 minutes, your hair is shampooed, given a precision wet cut, blown dry, and finished off with dry cutting to detail and perfect your look. This is a great option if you are curly but looking for the versatility to wear it straight sometimes.

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Deva Cut

Curly - If you have natural curls and love to get maximum bounce out of them, a Deva Cut is the way to go! This cut takes a little longer (typically 90 minutes) and is best if you wear your hair curly most of the time.

The day of your appointment, make sure you’ve got your curls freshly styled the way you like to wear them (no ponytails/buns/clips to alter your curl pattern)


What happens at my first appointment?

Our front desk coordinator will check you in, show you to the waiting room, and ask you to fill out a New Client intake form. Help yourself to a complimentary beverage while you wait to meet your stylist!

Your stylist will guide you to their chair, show you the best place to hang up your coat and bag, and then your consultation begins! We want to know all the details - Are you a pro with a blow dryer, or would you rather spend your extra time hitting the snooze button? Our goal is to get a feel for the “real” you, so we can set you up with a look that fits your lifestyle.

When your appointment is complete, you can check out and rebook at our front desk, or download the Pocket Salon app to digitally rebook and manage your own appointments in addition to skipping the line at the desk with chairside checkout. Pocket Salon allows you to rebook any service you’ve had with us in the last 6 months, so you never have to worry you’re booking the wrong thing.


Ready to get started?

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Request an Appointment

We will get back to you ASAP during business hours Tuesday - Saturday

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See Stylists & Services

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Curly hair is...

bold, natural and beautiful.

A Deva Inspired Salon is home to one or more stylists that are trained in curl-specific services. Freya stylists help women believe in the very simple idea of loving their curls in their own way. Learn more.

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Did you know...

 

your salon visit impacts the environment?

As a Green Circle certified salon, we ensure hair, foils, color tubes, plastics, papers, and chemicals are diverted out of our landfills and water systems. Freya is proud to be a part of this Green Initiative to Revolutionize the Salon Industry. Learn more.

 MEET THE FREYA TEAM

Services and pricing are unique to each stylist. Click on each team member’s photo to learn more, and find your perfect match!

Carson she/her

Carson is known for her expertise in color transformations. She will take you from one end of the color wheel to the next. Her passion is in creating bold vivid colors without having to be high maintenance. She blends technical skills with creativity to create personalized looks that empower clients to express themselves boldly. As an inclusive stylist, she ensures every client feels represented and valued while creating a relaxing and enjoyable atmosphere. In her free time you can find her playing video games, hanging out with her dog Wilfred, watching horror movies with her friends, and spending time outside. Carson has 8 years of experience and is always striving to expand her knowledge within the industry. Follow her on Instagram @carson.mke

Katie she/her

Katie has been a licensed cosmetologist since 2002. Starting her career in Milwaukee, she became certified in Goldwell hair color and Bumble & Bumble cutting techniques before moving on to do hair in Brooklyn, New York. While away she was introduced to the Deva Curl cutting techniques and considers that to be a career defining moment! In 2007 she moved home and became one of the original Freya team members, bringing with her a whole new appreciation and love for cutting curly hair! She is Kevin Murphy educated as well as Deva Curl certified and specializes in working with her client’s natural hair colors and textures in order to create long-lasting results that are beautiful yet low maintenance. No matter what texture your hair is, Katie loves to use the knowledge she’s gained over the years to create natural lived in looks that just get better with time. A lifelong learner inside and outside the salon, Katie stepped away from the chair at the end of 2021 in order to pursue an education in interior design. Needless to say, she missed you and could not be more thrilled to be back behind the chair at Freya! She loves music, renovating her house, and spending time with friends! Especially her very best friend Gladys, her 5-year-old Australian cattle dog. Follow her on Instagram @lonely_dollhair

DevaCurl Level 1 Certified

Lauren she/her

Lauren graduated from the cosmetology program at Madison Area Technical College in 2022, and from the Freya Assistant Training program in the spring of 2023. In her short time with us, she’s already become known as a talented colorist and a natural at Deva cutting for curly hair shapes. In her free time, you’ll find her exploring her new city or spending time with her two cats. Follow her on Instagram @l_aurenloveshair

DevaCurl Trained

Izzie she/her

Izzie has been in the hair industry since she graduated the WCTC cosmetology program in 2017. Early in her career she realized how much she loves everything about color; From the science behind it to learning new techniques to get the best results. Izzie makes sure that all of her guests achieve their hair goals and feel like their best selves. Outside of the salon Izzie loves traveling, exploring the city, going to concerts, and spending time with close friends. Follow her Instagram @beautyby_izzie 

DevaCurl Trained

Sarah she/her

Sarah began her journey studying at the Aveda Institute of Beauty & Wellness, and has been licensed since 2018 behind the chair. She loves to create custom looks that showcase who you are as an individual, while maintaining longevity and creating a look that flows with your lifestyle. Sarah gravitates towards lived in blonding, dimensional color and vivid moments. She likes to push the boundaries around haircutting and is here for any type of shags, pixies and mullets. Sarah is passionate about giving her clients a safe space to come as you are and enjoys making her clients feel seen. In her free time you can catch her out in nature listening to music, learning something new or hanging out with her two pets and those closest to her. Follow her on Instagram @sarahmanealchemy

DevaCurl Trained

Mirasia they/them

Mirasia graduated from Vici beauty school in 2014. After a 6 year hiatus, they dived back into the industry with guns blazin' and haven't looked back since! Mirasia is all about the daring bold reds and soft coppers, head turning transformations, and "this isn't a phase, mom" creative colors. They strive to bring comfort, inclusivity, and confidence behind the chair as well as build trust and genuine relationships. When they’re not behind the chair, depending on the midwest weather, you can catch Mirasia outside soaking up the sun with their family, singing their lungs out at a local emo night, or trying the new seasonal drinks at a local coffee shop. Follow them on Instagram @heavenlywaytodye

DevaCurl Trained

Abigail Whitney she/her

Abigail joined the Freya team in 2021, after honing her craft for several years at another Milwaukee salon. As a colorist, she is known for her natural looking blondes, but isn’t afraid to take on vivids. She’s a pro at cutting bobs and shags, loves adding drama with extensions, and is in high demand for Bridal styling. She currently teaches styling and updos for our Assistant Training Program. Abigail loves to connect with her clients and goes the extra mile to make sure you love your hair. In her free time, you’ll find Abigail out on her motorcycle, or at home cozied up with her dog Penny and two cats. Follow her on Instagram @shear_sistermke

DevaCurl Level 1 certified

Josh he/him

Josh is our go-to for short clipper cuts, fades, and more! Plus he’s Deva Curl certified and loves to help anyone with natural curls get the most out of their texture. Josh is a music lover and a world traveler. He spent time living abroad in Bolivia, Peru, and Puerto Rico before returning to Wisconsin and finding his passion for hair. Check out his music side project Skymall.

DevaCurl Level 1 certified

Adriana she/her

Adriana has quickly become known as THE stylist for massive hair color transformations. She is your go-to for vivid rainbow shades and dramatic dimensional balayage, and her bobs and shags on textured hair are personalized just to you. In her spare time, you’ll find Adriana testing out the latest makeup palettes, nerding out to Sci-Fi, and living her best life as a gluten-free cat mom. Follow her on Instagram @adrianaoliviahair

DevaCurl Level 1 certified

Kay she/her

Kay joined Freya in 2016 after moving to Milwaukee from Cleveland, Ohio, where she graduated from the Brown Aveda Institute in 2010. Kay loves everything to do with the beauty industry, and learning new techniques is her passion. She has participated in many continuing education classes with companies including KEVIN.MURPHY, DevaCurl, Kerastase, Bumble & Bumble, Oribe, and many more. Creating beautiful and healthy colors specific to her guests needs is her specialty. Kay is also our day-of Bridal Coordinator and one of our most-requested Bridal Stylists. Aside from hair, Kay loves to travel, explore the city with her husband and baby, and spend time with her Corgi and Sphynx. Follow her on Instagram @hairby_kkay

DevaCurl Level 1 certified

Alex she/her

Alex joined the Freya team in 2014. Her biggest loves are balayage, natural looking cuts and colors, and short pixie cuts. Alex loves mentoring anyone new to the industry and is currently teaching haircutting for our in-house Assistant training program. When she’s not at Freya, Alex stays busy with her second career as a comic book illustrator. In her free time you’ll find her playing video games, and begging her cats to stop biting her. Follow her on Instagram @alexfromfreya

DevaCurl Level 1 certified

Denyse she/her

Denyse completed the cosmetology program at Vici Park in 2006 and after a few years behind the chair, decided to take a break from the hairstyling world. She joined the Freya team in 2014 with renewed energy and inspiration. Creating easy to manage styles and teaching clients how to work with their own hair outside of the salon is her specialty (along with swapping stories and experiences with her clients). Outside of her time spent at Freya, Denyse loves the outdoors, gardening, and enjoying good food and music.

DevaCurl Level 1 certified

Josef he/him

Josef completed his cosmetology course at Vici Capilli Beauty School in 1999, He has been trained across the country on a variety of techniques including: Styling, cutting, and up-styling by KEVIN.MURPHY, men’s cutting by American Crew, and razor cutting by Bumble & Bumble University in NYC. After being part of the original team that opened Freya Salon in 2007, in 2023 Josef stepped down from ownership so that he could give his full focus to his clients. Josef no longer offers color services and instead focuses on haircutting exclusively. Currently he spends his spare time teaching hair cutting for our in-salon Assistant training program. Overall, Josef is an easy going, down to earth guy who really enjoys discussing board games.

DevaCurl Level 1 certified

Emily she/her

Emily is your go-to for creating vibrant and bold rainbow hues, razored bobs, and lived-in shags. She loves all parts of the beauty industry, and over the years has spent time working as an educator for brands like KEVIN.MURPHY and ghd. She loves to share her knowledge with other stylists. Emily opened Freya Salon in 2007, and now gives back to the industry by mentoring the Freya team. Aside from hair, Emily has a thing for travel, fashion, cats, cat fashion, and traveling cats. Follow her on Instagram @emilyjohnson_hair

DevaCurl Level 1 certified

Samantha she/her

Our amazing Salon Manager! Samantha keeps this whole ship afloat. She also pulls double duty as our Wedding Coordinator, working closely with all our wedding parties to ensure your big day goes off without a hitch.